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July is a pivotal month for shopping enthusiasts, primarily because of Amazon’s Prime Day—a thrilling 48-hour sales extravaganza that serves as a mid-year precursor to Black Friday. During this event, shoppers can expect unbeatable prices on numerous top-rated items, making it the perfect opportunity to cross off your back-to-school shopping list in one go.
However, we understand that this massive sale occurs on weekdays, and after a long day at work, you might not want to spend hours comparing prices. With the influx of shoppers flocking to the site during these two days, there’s a real chance that the item you have your eye on could sell out before you manage to grab it.
That’s why planning ahead is essential! Although Prime Day officially kicks off next week, there are already a plethora of fantastic deals available on the site. As the event approaches, we anticipate even more discounts to surface. Below, you’ll find everything you need to know about Prime Day 2024, including tips on how to identify fake reviews and the best early deals we’ve spotted so far.
- What Is Amazon Prime Day?
- When Is Amazon Prime Day 2024?
- How to Save More During Prime Day
- The Best Early Prime Day Deals To Shop Now
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What Is Amazon Prime Day?
Prime Day is an exclusive annual sales extravaganza for Amazon Prime members, taking place each summer. The inaugural Prime Day was launched in 2015, coinciding with Amazon’s 20th anniversary. On July 15 of that year, the event achieved remarkable success, with customers purchasing more items than during the previous Black Friday, including around 24,000 Instant Pot pressure cookers.
When Is Amazon Prime Day 2024?
Originally, there was just one Prime Day each year, typically celebrated in July. However, due to the COVID-19 pandemic, the event was delayed until October in 2020. Since then, Amazon has experimented with different dates and additional sales periods. In addition to the summer event, they’ve introduced another sale period known as Big Deal Days in October, and in March, they held their first-ever Spring Sale, offering enticing deals even for non-Prime members. While fall markdowns can be beneficial for seasonal gear, summer remains the retailer’s signature sale period, featuring deeper discounts.
During this shopping frenzy, it’s wise to utilize price-tracking tools and check other sites to ensure you’re getting the best deals possible. Although the shopping event lasts just 48 hours, some products may sell out quickly, so consider creating wish lists and joining waitlists to secure your desired items. Additionally, setting alerts via Alexa can keep you informed of any discounts. Browser extensions like Keepa or CamelCamelCamel can help you track a product’s pricing history and identify fake reviews. Remember, to take full advantage of the event, you’ll need to be a Prime member, so signing up for a free trial may be necessary to access exclusive offers.
Once you’re a member, you’ll enjoy various benefits, including video streaming and two-day shipping. Students can even take advantage of a six-month free trial. If you’re a student aged 18 or older, you may qualify for this complimentary membership, which automatically renews at a rate of $14.99 per month.