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As summer reaches its peak, it’s not just a time for barbecues and outdoor adventures. July brings a wave of huge sales, starting with the Fourth of July weekend, and this momentum continues throughout the month. After the holiday festivities, shoppers can take advantage of fantastic deals during Amazon Prime Day, happening on Tuesday, July 16, and Wednesday, July 17. Other big-name retailers, including Nordstrom and Walmart, are also hosting their own sales events during this exciting period, making it one of the prime times of the year to snag discounts.
Beyond the major sales, there are also fun opportunities to score freebies this month. For instance, on Thursday, July 11, participating 7-Eleven locations are celebrating the chain’s 97th anniversary by giving away one free Slurpee. As National Ice Cream Day approaches later in the month, expect more opportunities for delicious giveaways. Below, we have a rundown of items worth purchasing in July, as well as those you might want to hold off on.
- What to Buy in July
- Buy: Summer Clothing and Swimwear
- Shop: Fourth of July Sales
- Buy: Amazon Devices
- Buy: Luggage and Travel Accessories
- Shop: Ice Cream Deals
- What Not to Buy in July
- Skip: Lawn Mowers
- Skip: Back-to-School Items
- Skip: Major Electronics
What to Buy in July
Buy: Summer Clothing and Swimwear
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If you’re looking to refresh your summer wardrobe, now is an ideal time. Clothing typically sees markdowns around six to eight weeks after the season begins. Although summer has just started, many retailers are eager to make space for fall inventory, leading to mid-year sales on summer apparel.
One of the standout events this month is the Nordstrom Anniversary Sale, which opens to the public on Monday, July 15, and lasts until Sunday, August 4. Shoppers can anticipate excellent discounts on beloved brands like Madewell, Free People, Halogen, and more. Additionally, Nordstrom cardholders enjoy early access starting Saturday, July 13.
Old Navy is also joining in the savings with its Red, White and Whoa! sale, offering discounts of up to 60 percent on clothing and accessories for the whole family. You can even find flip-flops and various accessories for as little as $2.
Right now is a fantastic time to shop for swimsuits, even in the middle of the season. If you’re gearing up for a pool party, check out Aerie Swim for comfortable swimwear at up to 50 percent off select styles. Additionally, popular brands like SummerSalt are running promotions as well; don’t forget to use the code SPF30 at checkout for 30 percent off your entire purchase.
Shop: Fourth of July Sales
Fourth of July has evolved into a significant sales opportunity, similar to other holidays. Whether you’re in the market for a major appliance or a new grill, expect generous discounts from various retailers throughout the long weekend. However, these deals typically fade after the first week of July, so be prompt in your decisions.
Lowe’s is a great place to find discounts on leading brands like Weber, Char-Broil, and Napoleon during their holiday sale. You can also score up to 40 percent off select major appliances, including refrigerators and chest freezers, until July 10. Meanwhile, The Home Depot offers similar Fourth of July savings, featuring up to 25 percent off storage solutions and substantial markdowns on washers, dryers, and dishwashers from various brands.
Buy: Amazon Devices
This year marks the 10th anniversary of Amazon Prime Day, set to begin on July 16 at approximately 3 a.m. EST and conclude on July 17 at 11:59 p.m. PT. This 48-hour event is exclusively available to Prime members.
While Prime Day is still a few weeks away, Amazon is already teasing some exciting early deals for its members. These include limited-time discounts on Audible and Kindle Unlimited subscriptions, as well as significant markdowns on various Amazon devices.
For example, the three-pack Amazon eero mesh Wifi system is currently available for just $100, reflecting a whopping 53 percent discount from its lowest price. Additionally, you can grab the Blink Outdoor 4 (4th Gen) and Blink Mini 2 combo deal for only $50, a massive savings from its usual $140 price tag. For those seeking specific deals, stay tuned for our Prime Day coverage.
Investing in high-quality luggage can significantly ease your travel experience this summer. Samsonite is currently offering a 30 percent discount on its top-rated luggage, including the Cosmolite 3.0 2-piece set, along with free shipping.
Another brand to check out is Away, where you can find fantastic discounts of up to $150 on their best sellers by using the promo code GETAWAY at checkout. This includes packing cubes, toiletry bags, rolling duffles, and the popular Carry-On suitcase. Since Away rarely offers discounts, this is a great opportunity for shoppers to save on travel essentials.
National Ice Cream Day is a delightful time for deals, with various brands participating. Last year, Baskin Robbins and Dairy Queen had enticing promotions, with Baskin Robbins offering $5 off a $20 purchase through their app and Dairy Queen providing $1 off any dipped cone. Keep an eye out for exciting offers this year! Additionally, consider entering Bruster’s National Ice Cream Month sweepstakes by July 31 for a chance to win free ice cream for a year, valued at up to $300. While the specific discounts are yet to be announced, they are expected to be delightful.
On the flip side, if you’re considering a lawn mower purchase, it’s advisable to wait until fall for the best deals. Similarly, it’s too early to buy back-to-school supplies; mid-to-late summer is usually when you’ll find the best sales, particularly during tax holidays. As for major electronics, you might want to hold off on those purchases as well, as late summer and early fall often bring significant discounts coinciding with new product launches.
If you miss out on July deals, don’t fret! As we approach the final quarter of the year, expect to see fantastic price reductions on older models and even deeper discounts on wearables and smartphones. With Black Friday and the holiday shopping season around the corner, holding off until late August or September might yield even greater savings.
So, if you’re eyeing new tech gadgets, exercise a bit of patience and postpone major purchases until fall. Your budget will thank you later!
